Geofence Case Study – PRO FOOTBALL2018-07-27T07:15:10-07:00

Geofence Case Study:
NFL Football Game

GOALS:
Drive promotional awareness of auto dealership to local audience while leveraging brand association with the Oakland Raiders and NFL Football.

CLIENT:
Volkswagen dealership in Northern California

AD TARGETING:
O.co Coliseum in Oakland, California including pre-game tailgate areas, targeting of fans within stadium, post-game tailgate areas, and local entertainment areas

DATES:
August 19th – December 17th, 2017

OPPONENTS:
RAMS, SEAHAWKS, JETS, RAVENS, CHARGERS,
CHIEFS, PATRIOTS, BRONCOS, GIANTS, COWBOYS

AVERAGE ATTENDANCE:
57,775

PERFORMANCE:
2,324 clicks to website – .28% Click-Thru Rate of
842,000 mobile display impressions delivered to fans
and tailgaters (over 5x industry average CTR of .05%)

AUDIENCE:
Impressions by gender were 72% male; 28% female.
Average attendee – 25-54 years old, male, not married

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