Geofence Case Study:
NFL Football Game
Drive promotional awareness of auto dealership to local audience while leveraging brand association with the Oakland Raiders and NFL Football.
Volkswagen dealership in Northern California
O.co Coliseum in Oakland, California including pre-game tailgate areas, targeting of fans within stadium, post-game tailgate areas, and local entertainment areas
August 19th – December 17th, 2017
RAMS, SEAHAWKS, JETS, RAVENS, CHARGERS,
CHIEFS, PATRIOTS, BRONCOS, GIANTS, COWBOYS
2,324 clicks to website – .28% Click-Thru Rate of
842,000 mobile display impressions delivered to fans
and tailgaters (over 5x industry average CTR of .05%)
Impressions by gender were 72% male; 28% female.
Average attendee – 25-54 years old, male, not married