Display Advertising Opportunities

Extend and improve your marketing reach by targeting your message to the right audience.
Our solutions help you develop long-term brand awareness and extend brand loyalty.

Be the dealership of choice.

We promote your dealership and inventory across the web, focused on finding active local buyers at the point of decision making.

How do we do it? Leveraging the power of our local automotive networks as well as premier display networks including Google, Facebook, LinkedIn, Yahoo! and AOL allows us to provide turn-key solutions that help grow revenue and drive traffic to your virtual and physical showrooms.

A sample of our targeted mobile and desktop solutions are:

Behavioral

Behavioral targeting is a technique used by advertisers to increase the effectiveness of their campaigns through information collected on an individual’s Web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.

This technique helps deliver online advertisements to the users who will be the most interested in them. Behavioral data can also be combined with other user information such as purchase history to create a more complete user profile.

How Does Behavioral Targeting Work?

When a user visits a website a cookie is placed onto the computer. The cookie has details about your visit that help separate you into a specific group. From that point, websites that use behavioral targeting will only show you information that is relevant to you.

Contextual

Contextual targeting displays your message to users exactly when they’re reading about your products and services across the web in real time. Sophisticated technology scans and understands web page content based on factors like words on a page, frequency of words, linguistics, page structure, and more, to ensure your ads are precisely targeted.

Contextual targeting is easy to implement using keywords, or by choosing from over 1,750 topics and sub-topics, related to your business.

Demographic

With demographic targeting advertisers can target specific audiences by gender, age, location, language, annual income, and more.

Targeting audiences by demographics will get your ads seen by relevant prospects that matter most. It also prevents wasting your budget on clicks from people who aren’t likely to buy.

Geographic

Geotargeting campaigns deliver content to a website user based on his or her geographic location. Advertisers can restrict reach to consumers who are located in a defined geographic area such as a zip code or a city.

Communication between a dealership and potential customer is more successful when it is relevant, and understanding a user’s location makes it more likely that the message will reach them at a time and place when they can be receptive.

Geofencing

Geofencing is the use of the Global Positioning System (GPS) to create virtual boundaries around a location and then sending messages to the smartphone users who enter that defined geographic area. For example, some companies send promotions to a consumer’s smartphone when they enter a store, mall or neighborhood.

Geofencing is a great way to engage consumers based on hyper-local location, and that can do a lot in terms of triggering immediate sales as well as understanding consumer behavior.

Retargeting

Retargeting is a cookie-based technology that uses code to anonymously ‘follow’ your audience all over the internet, and then serves relevant ads to that consumer based on their previous actions. The goal is to deliver messaging to someone who has demonstrated an interest in the advertised item, which makes them more likely to convert to a sale.

Smart Ad

The TMPi Smart ad algorithm picks the most popular cars in a dealer’s inventory and plugs them directly into their ads, in real-time, and is designed specifically to increase clicks and interaction.

Right customer, right message, right device at the right time.

Why Target Media Partners?

Solutions that work

We are a performance-based lead generation and digital marketing company providing desktop and mobile solutions to increase store sales.

Customer Service

Join thousands of customers across the country who value TMPi solutions. Our team of digital experts will customize your campaign for maximum results.

Guaranteed Results

Our consultative-based digital solutions are so good we guarantee it, as measured within your CRM of trackable calls, emails, texts and website traffic.