Behavioral targeting is a technique used by advertisers to increase the effectiveness of their campaigns through information collected on an individual’s Web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
This technique helps deliver online advertisements to the users who will be the most interested in them. Behavioral data can also be combined with other user information such as purchase history to create a more complete user profile.
How Does Behavioral Targeting Work?
When a user visits a website a cookie is placed onto the computer. The cookie has details about your visit that help separate you into a specific group. From that point, websites that use behavioral targeting will only show you information that is relevant to you.