Geofence Case Study – NFL Football2018-08-22T10:09:22-07:00

Geofence Case Study:
NFL Football Game

GOALS:
Drive promotional awareness of auto dealership to local audience while leveraging brand association with the Chicago Bears and NFL Football.

CLIENT:
Hyundai dealership in Chicago, Illinois

AD TARGETING:
Historic Soldier Field in Chicago including pre-game tailgate areas, targeting of fans within stadium, post-game tailgate areas, and local entertainment areas

DATES:
August 10th – December 24th, 2017

OPPONENTS:
BRONCOS, BROWNS, FALCONS, STEELERS, VIKINGS,
PANTHERS, PACKERS, LIONS, 49ERS, BROWNS

AVERAGE ATTENDANCE:
61,142

PERFORMANCE:
3,422 clicks to website – .34% Click-Thru Rate of
1,000,600 mobile display impressions delivered to fans
and tailgaters (over 6x industry average CTR of .05%)

AUDIENCE:
Impressions by gender were 54% male; 46% female.
Average attendee – 25-54 years old, male, not married

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