Geofence Case Study:
NFL Football Game
Drive promotional awareness of auto dealership to local audience while leveraging brand association with the Chicago Bears and NFL Football.
Hyundai dealership in Chicago, Illinois
Historic Soldier Field in Chicago including pre-game tailgate areas, targeting of fans within stadium, post-game tailgate areas, and local entertainment areas
August 10th – December 24th, 2017
BRONCOS, BROWNS, FALCONS, STEELERS, VIKINGS,
PANTHERS, PACKERS, LIONS, 49ERS, BROWNS
3,422 clicks to website – .34% Click-Thru Rate of
1,000,600 mobile display impressions delivered to fans
and tailgaters (over 6x industry average CTR of .05%)
Impressions by gender were 54% male; 46% female.
Average attendee – 25-54 years old, male, not married