VDP Power Listings are now available in Spanish to target in-the-funnel shoppers who are more comfortable communicating with dealerships en Español. We utilize the same auto intender targeting and double opt-in process that has made Power Listings so successful for hundreds of our current dealers!
How does it work?
We take all the tag lines and buttons on the Facebook carousel ad and SRP page and translate them into Spanish. We then utilize Facebook’s targeting options to reach local Hispanic auto intenders interested in purchasing a vehicle – combined with our double opt-in algorithm that eliminates ‘fat finger’ clicks, you get qualified traffic that is verified in your Google Analytics. Clients simply need to choose the number of VDP clicks they want associated with the Spanish campaign and we do the rest! We can run campaigns in both english and spanish at the same time and can drive traffic to dealership Spanish-language pages if desired. And our comprehensive reporting will show results by campaign type!
FACT: the U.S. Hispanic audience is growing … FAST!
Since 1997, the Hispanic population in the U.S. has doubled from 27 million to an estimated 54 million today. U.S. government agencies estimate that it will double again to over 100,000,000 by 2050.
More than 82 percent of Hispanic adults say they speak Spanish. Studies by the Pew Hispanic Center show that 95 percent say it’s important for future generations to continue to do so.
So, while an increasing number of US Hispanics are bilingual (currently 51 percent), reaching out to US Hispanics in Spanish is more important than ever.
US Hispanics are More Likely to Be Loyal to Companies that Communicate in Spanish.
According to the Experian Simmons Summer 2011 National Hispanic Consumer Study, about 56 percent of Spanish-dominant Hispanics agree that, “When I hear a company advertise in Spanish, it makes me feel like they respect my heritage and want my business.”
Similarly, 54 percent of Spanish-dominant Hispanics feel “much more loyal to companies that show appreciation of our culture by advertising in Spanish.”
Contact us today and speak to our representatives about VDPs en español!
Read more about VDP Power Listings here.