Geofence Case Study:
Toyota Dealer 7-day Tent Sale
Drive store traffic to Florida Toyota Dealership’s 7-day tent sale (3/14-3/20)
Dealership reported it was their most successful sale ever (93 units sold).
7-day campaign geofenced 10 dealerships in vicinity of the event, geo-targeted the marketplace
for all potential car buyers, behavioral targeted likely shoppers in surrounding area.
.24% Click-Thru Rate (over 4x industry average of 0.05%) of 469,000+ mobile display impressions.