Geofence Case Study:
Toyota Dealer 7-day Tent Sale
GOAL:
Drive store traffic to Florida Toyota Dealership’s 7-day tent sale (3/14-3/20)
DATES:
March 11-20
RESULTS:
Dealership reported it was their most successful sale ever (93 units sold).
AD TARGETING:
7-day campaign geofenced 10 dealerships in vicinity of the event, geo-targeted the marketplace
for all potential car buyers, behavioral targeted likely shoppers in surrounding area.
PERFORMANCE:
.24% Click-Thru Rate (over 4x industry average of 0.05%) of 469,000+ mobile display impressions.
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