Geofence Case Study:
NASCAR Auto Club 400 in Fontana
Drive promotional awareness of business to racing fans while leveraging
brand association with NASCAR.
Auto Club Speedway in Fontana, CA
Jimmie Johnson out-dueled Kevin Harvick in overtime.
80,000+ paid attendance
Pre-race tailgate areas; targeting of fans within stadium;
post-game tailgate areas; and entertainment areas.
0.52% Click-Thru Rate (over 10x industry CTR average of 0.05%)
of 374,285 mobile display impressions delivered to fans and tailgaters.
Impressions by gender were 78% male; 22% female.
Click-thru-rates by gender were 83% male and 17% female.
68% of impressions on Android device and 32% on iPhone.