Geofence Case Study:
NASCAR Auto Club 400 in Fontana
GOAL:
Drive promotional awareness of business to racing fans while leveraging
brand association with NASCAR.
LOCATION:
Auto Club Speedway in Fontana, CA
WINNER:
Jimmie Johnson out-dueled Kevin Harvick in overtime.
ATTENDANCE:
80,000+ paid attendance
AD TARGETING:
Pre-race tailgate areas; targeting of fans within stadium;
post-game tailgate areas; and entertainment areas.
PERFORMANCE:
0.52% Click-Thru Rate (over 10x industry CTR average of 0.05%)
of 374,285 mobile display impressions delivered to fans and tailgaters.
AUDIENCE:
Impressions by gender were 78% male; 22% female.
Click-thru-rates by gender were 83% male and 17% female.
68% of impressions on Android device and 32% on iPhone.
Click here to contact a TMPi sales professional about Geofencing.
Why Target Media Partners?
Solutions that work
We are a performance-based lead generation and digital marketing company providing desktop and mobile solutions to increase store sales.
Customer Service
Join thousands of customers across the country who value TMPi solutions. Our team of digital experts will customize your campaign for maximum results.
Guaranteed Results
Our consultative-based digital solutions are so good we guarantee it, as measured within your CRM of trackable calls, emails, texts and website traffic.