Geofence Case Study – NASCAR2018-08-22T10:32:44-07:00

Geofence Case Study:
NASCAR Auto Club 400 in Fontana

GOAL:
Drive promotional awareness of business to racing fans while leveraging
brand association with NASCAR.

LOCATION:
Auto Club Speedway in Fontana, CA

WINNER:
Jimmie Johnson out-dueled Kevin Harvick in overtime.

ATTENDANCE:
80,000+ paid attendance

AD TARGETING:
Pre-race tailgate areas; targeting of fans within stadium;
post-game tailgate areas; and entertainment areas.

fontana

PERFORMANCE:
0.52% Click-Thru Rate (over 10x industry CTR average of 0.05%)
of 374,285 mobile display impressions delivered to fans and tailgaters.

AUDIENCE:
Impressions by gender were 78% male; 22% female.
Click-thru-rates by gender were 83% male and 17% female.
68% of impressions on Android device and 32% on iPhone.

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