Geofence Case Study:
Orange County Fair – Ford Dealership
GOAL:
Drive store traf fic to Southern California Ford Dealership – sell three units.
DATE:
July 15-August 14, 2015
AD TARGETING:
7-mile geofence around the fair promoting $750 off of three models: Edge, Focus and Fusion.
To redeem the offer, auto-intender had print out the coupon and bring to the dealership.
PERFORMANCE:
2.7% Click-Thru Rate (30x industry average of 0.08%)
of 1,000,000+ mobile display impressions.
RESULTS:
Dealership reported it was their most successful month in store history and collected 16 coupons.
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