Geofence Case Study:
College Football Game
Drive promotional awareness of dealership to alumni and fans while leveraging
brand association with Pac-12 football.
Los Angeles Memorial Coliseum
November 28, 2015
USC beat UCLA 40-21 to capture the Victory Bell.
83,602 paid attendance at USC’s Los Angeles Memorial Coliseum
Pre-game tailgate areas; targeting of fans within stadium;
post-game tailgate areas; and entertainment areas.
.92% Click-Thru Rate (industry CTR average is 0.08%)
of 188,000+ mobile display impressions delivered to fans and tailgaters.
.67% 18-24 age group; .71% 25-34 age group; .47% 35-49 age group; 1.42% 50-64 age group.
Impressions by gender were 86% male; 14% female.
Click-thru-rates by gender were 80% male; 20% female.
65% of impressions on Android device, 30% on iPhone, 5% other.