Geofence Case Study – College Football2016-11-28T09:54:52-08:00

Geofence Case Study:
College Football Game

GOAL:
Drive promotional awareness of dealership to alumni and fans while leveraging
brand association with Pac-12 football.

LOCATION:
Los Angeles Memorial Coliseum

DATE:
November 28, 2015

SCORE:
USC beat UCLA 40-21 to capture the Victory Bell.

ATTENDANCE:
83,602 paid attendance at USC’s Los Angeles Memorial Coliseum

AD TARGETING:
Pre-game tailgate areas; targeting of fans within stadium;
post-game tailgate areas; and entertainment areas.

usc

PERFORMANCE:
.92% Click-Thru Rate (industry CTR average is 0.08%)
of 188,000+ mobile display impressions delivered to fans and tailgaters.

.67% 18-24 age group; .71% 25-34 age group; .47% 35-49 age group; 1.42% 50-64 age group.

AUDIENCE:
Impressions by gender were 86% male; 14% female.
Click-thru-rates by gender were 80% male; 20% female.
65% of impressions on Android device, 30% on iPhone, 5% other.

Click here to see more case studies

Why Target Media Partners?

Solutions that work

We are a performance-based lead generation and digital marketing company providing desktop and mobile solutions to increase store sales.

Customer Service

Join thousands of customers across the country who value TMPi solutions. Our team of digital experts will customize your campaign for maximum results.

Guaranteed Results

Our consultative-based digital solutions are so good we guarantee it, as measured within your CRM of trackable calls, emails, texts and website traffic.

CONTACT US

Click here to connect with one of our sales professionals.